Income Tax NUDGE Campaign Alert: ITR Flagged for 80G Donations, Exemptions or Mismatched Deductions — Revised Return Explained
Income Tax NUDGE Campaign 2026: Why You Received SMS/Email & What To Do | ITR Alert Guide Income Tax NUDGE Campaign 2026: Why You Received SMS/Email & What To Do The Income Tax Department has started sending SMS and email alerts under its data-driven NUDGE campaign to taxpayers across India. If you have received such a communication, it generally indicates that your Income Tax Return (ITR) has been flagged by risk analytics systems for potential mismatches or ineligible deduction claims. Why Was Your ITR Flagged Under NUDGE Campaign? The department uses advanced data analytics, AIS (Annual Information Statement), TIS, Form 26AS, and third-party reporting to identify high-risk claims. Common Reasons for Flagging: Suspicious donation claims under Section 80G or 80GGC Political donation deductions not matching reported data Incorrect PAN of donee quoted in ITR Mismatch between ITR and AIS/TIS data Excess or inflated deductions Claim...