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Showing posts from January, 2026

Income Tax NUDGE Campaign Alert: ITR Flagged for 80G Donations, Exemptions or Mismatched Deductions — Revised Return Explained

Income Tax NUDGE Campaign: Why You Received the Message & What to Do Over the last few days, many taxpayers have received emails or SMS from the Income Tax Department under its data-driven NUDGE campaign , asking them to review certain deductions and exemption claims in their Income Tax Returns. If you’ve received this message, it usually means one thing: Your ITR has been flagged by risk analytics for potentially ineligible claims. 🔍 Why were you flagged? Some common high-risk patterns include: Donation claims to suspicious or non-compliant entities (including certain political parties and NGOs) under sections 80G / 80GGC Incorrect or invalid PAN of the donee quoted in the ITR Deductions and exemptions not matching data available with the department (Form 26AS, AIS/TIS, Form 16, third-party data, etc.) This is part of a wider clean-up drive against bogus claims and deductions using data analytics and information sharing. 🤝 What is the Department real...