Income Tax NUDGE Campaign Alert: ITR Flagged for 80G Donations, Exemptions or Mismatched Deductions — Revised Return Explained

Income Tax NUDGE Campaign 2026: Why You Received SMS/Email & What To Do | ITR Alert Guide

Income Tax NUDGE Campaign 2026: Why You Received SMS/Email & What To Do

The Income Tax Department has started sending SMS and email alerts under its data-driven NUDGE campaign to taxpayers across India.

If you have received such a communication, it generally indicates that your Income Tax Return (ITR) has been flagged by risk analytics systems for potential mismatches or ineligible deduction claims.

Why Was Your ITR Flagged Under NUDGE Campaign?

The department uses advanced data analytics, AIS (Annual Information Statement), TIS, Form 26AS, and third-party reporting to identify high-risk claims.

Common Reasons for Flagging:

  • Suspicious donation claims under Section 80G or 80GGC
  • Political donation deductions not matching reported data
  • Incorrect PAN of donee quoted in ITR
  • Mismatch between ITR and AIS/TIS data
  • Excess or inflated deductions
  • Claims not supported by Form 16 or Form 16A

The NUDGE initiative is part of a nationwide compliance clean-up drive targeting bogus deduction claims and tax evasion patterns.

Is This a Notice or Penalty?

No. The NUDGE message is not a scrutiny notice under Section 143(2). It is a voluntary compliance opportunity.

The department is essentially advising:

“We have identified potential discrepancies in your return. Please review and correct voluntarily before enforcement action.”

What Should You Do After Receiving a NUDGE Alert?

1. Review Your Filed ITR

  • Check donation claims
  • Verify large deductions
  • Confirm new or unusual exemptions claimed

2. Cross-Check with AIS, 26AS & Form 16

  • Match income figures
  • Verify TDS credits
  • Confirm investment proofs

3. File Revised Return If Required

If you identify incorrect claims, file a revised return within the permitted timeline under Section 139(5).

If the revision window has closed, correction can still be done through an Updated Return under Section 139(8A), though additional tax may apply.

4. Maintain Proper Documentation

Taxpayers with genuine claims should keep:

  • Donation receipts
  • Bank payment proofs
  • Investment certificates
  • Loan interest certificates

Why This Matters

Ignoring a NUDGE alert may lead to:

  • Scrutiny proceedings
  • Demand notices
  • Interest liability
  • Penalty under-reporting provisions
  • Long-term litigation

Final Expert Advice

The Income Tax NUDGE campaign is a compliance opportunity, not a punishment.

However, aggressive or unsupported deduction claims—especially under Section 80G and Section 80GGC—are currently under strict monitoring.

Timely review, correction (if necessary), and professional consultation can prevent unnecessary tax disputes.

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